Data Cleaning
Data Cleaning is the process of cleansing, standardizing, and inferring values to enable your database to be as clean and complete as possible before employing more advanced use cases.
Create a Data Cleaning project to clean/standardize common fields including Street, City, State, Postal Code, Country, Phone, Email, and Website. Additionally, camel casing First Name, Last Name, and Title fields is best practice.
Improve the quality of your data so that it can be used for more complex processes in the future.
You can learn more about how to set up a Data Cleaning Project HERE.